Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A solid discovery phase helps outline the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention turns to UI behavior, performance, and reliability across iPhone variations and iOS updates. Uniform navigation conventions, meticulous state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.